Splyt is a commission-only PPC agency for e-commerce brands. We run your paid ads across Google, Meta and TikTok - no retainer, no upfront fee, just a share of your revenue. We only win our half when you win yours.
One simple rate on your revenue - no retainer, no management fees. You still cover your own ad spend, paid straight to the platforms - you just skip the big agency retainer on top.
Retainers get charged for activity - hours logged, decks delivered, dashboards refreshed - not for results. The risk sits entirely with you.
Splyt splits it the other way. No retainer to justify, no hours to pad - just a share of the revenue we help you make. When your store sells more we earn more, and you always keep the bigger half.
We dig into your traffic, funnel and margins, then tell you straight whether we can grow it. We only take you on if we're confident. If we're not, we'll say so.
Google, Meta and TikTok - built, tested and scaled against your real margins. No retainer, no upfront, no invoice for effort. We're in your ad accounts doing the work.
A simple, agreed percentage of your store's revenue while we work together - measured in your own analytics, with no flat fees and no retainers. Your ad spend still goes straight to Google, Meta and TikTok, exactly as it would anywhere - you simply swap the agency retainer for a share of revenue. When the number we're growing goes up, it works better for both of us.
Search, Shopping and Performance Max, built around your margins - profitable spend that scales, never vanity ROAS.
Facebook and Instagram campaigns with relentless split-testing, tuned to win customers at a cost that works.
Reach new buyers where attention is cheapest, with thumb-stopping creative made to convert - not just to trend.
Clean conversion tracking and plain-English reporting, so you always see the revenue your spend is actually driving.
We go all-in on paid for now. The rest of the growth stack - email, SMS and CRM - is on the way, and clients get first access.
Break-even on Meta and never running Google Shopping. We rebuilt conversion tracking, launched Shopping and Performance Max, and restructured Meta around best-sellers - lifting paid revenue 62% in the first quarter.
Rising costs were eating into subscription margins. We rebuilt campaigns around contribution margin, cut wasted spend and refreshed creative weekly - dropping CAC by more than a third while holding volume steady.
A modest budget spread far too thin across campaigns. We consolidated spend into the proven winners, paused the rest and rebuilt the creative testing loop - more than tripling ROAS on the same monthly budget.
Every result measured in the client's own analytics.
"They only make money when we do, and you feel it in how hard they work. Our paid revenue is up and I'm not paying a retainer to find out why."
"We'd been burned by two agencies on fat retainers. Splyt put their own fee on the line instead. Within two months our Google account was finally profitable."
"No fluff, no padded hours, no jargon - just clear reporting and ad spend that pays for itself. The commission model keeps everyone honest."
Our income is a percentage of your revenue, so the only way we grow ours is by growing yours. We're on the same side by structure - not by promise.
No upfront and no retainer to carry. We're paid out of the revenue your store generates, so our income rises and falls with how it performs - never a fixed bill regardless of results.
Paid as a share of your revenue, we've no reason to do busywork or chase vanity metrics. Every hour goes to sales you can actually see.
Our upside is tied to your revenue, so we only partner with brands we're confident we can scale - and turn down the stores we can't move.
No upfront. No retainer. Just a share of the revenue we help you make.
Tom has spent over a decade running paid media for e-commerce brands, managing in excess of £100 million in ad spend through Google, Meta and TikTok. After watching too many founders pay retainers for work that didn't move the needle, Tom built Splyt to build trust, putting the agency's own money on the line instead.
A straight, no-pitch chat about your store - where the growth is, and whether the commission model is a fit. Pick whatever time suits you.
See available times →Tell us about your store and we'll send back a free, no-obligation audit - where the growth is, and whether we're the team to capture it.
→ tom@wearesplyt.com